Mainstream media has shown very little interest in covering the coming changes to benefits and the impact that this will have. There is an occasional segment on TV news and a few more newspaper articles but even after two years of campaigning few people realise what is actually happening. The common reaction is disbelief and accusations of scaremongering and exaggeration.
My idea is to create an hour long documentary film using all the professional tricks to make it compelling and informative so that it conveys the full impact of the changes hitting people who live on benefits, whether unemployed, disabled or low-income. It would use personal stories, graphics, commentary, interviews and music to tell the story. The film does not have to convey a political message, only the reality of the changes. Any positive changes that can be found should be included too. I believe that even if made as unbiased as possible the film will be devastating in its message.
To get mainstream appeal the film could be narrated by and feature interviews with celebrities, with well-known paralympians potentially being the best choice but others too.
While a spot on television would be the ideal, these days a film on YouTube can get millions of views – potentially more than would see on TV. An online campaign using very short clips and hashtags could attract viewers. To raise the chances of it being seen on TV a ten minute version could be made using materials from the full version and sent to TV stations everywhere.
I’ve noted some of the steps that I think will be required. They’re not necessarily in any particular order.
- Find a suitable name and some introductory branding
- Create a website for the film
- Crowdsource a list of all benefit cuts, eligibility reductions, care and service cuts and the impact of all this.
- Start an awareness campaign on social media to get people involved.
- Ask people to submit short clips through Vine and YouTube telling their stories and what they expect to happen. Clips can be recorded with smartphones or webcams. Gather these clips under a hashtag on twitter.
- Raise funds through donations for travelling to record interviews.
- Interested parties meet to discuss content. Further meetings where appropriate in later steps.
- Record interviews with celebs.
- Follow up personal stories for better recordings.
- Create graphics and animations to explain the changes.
- Edit together a draft version of the film.
- Record narration of the changes.
- Create transcripts and subtitles.
- Meet up physically and make a final version of the film.
This is all very much at the ideas stage, please comment with your views, suggestions, offers of help etc. Lets make this happen!